M1 Finance: A Comprehensive Review


In the modern era of investing, platforms that combine automation with customization are becoming increasingly popular. M1 Finance stands out in the crowded field of financial services by offering a unique blend of automated investing, fractional shares, and robust customization options. This comprehensive review aims to explore everything you need to know about M1 Finance, from how it works to tips for maximizing your experience.

What is M1 Finance?

M1 Finance is an innovative investment platform that allows users to create and manage customized investment portfolios with ease. By integrating the best features of robo-advisors and traditional brokerage services, M1 Finance offers a seamless experience for both novice and experienced investors. Its main goal is to simplify investing while providing powerful tools for portfolio management.

Why Choose M1 Finance?

Choosing M1 Finance comes with several compelling benefits:

  • Automated Investing: Simplifies the investment process by automating trades based on your preferences.
  • Fractional Shares: Allows you to invest in high-value stocks with minimal funds.
  • Low Fees: M1 Finance operates with minimal fees, making it accessible for all investors.
  • Customization: Offers extensive customization options for creating personalized investment portfolios.
  • Integrated Financial Services: Includes features like borrowing and spending, making it a comprehensive financial tool.

How M1 Finance Works

Creating an Account

Starting with M1 Finance is straightforward and user-friendly:

  • Visit the M1 Finance website.
  • Sign up for an account by providing your personal details.
  • Verify your identity through a simple verification process.
Verification Process

To ensure security and compliance, M1 Finance requires users to verify their identity:

  • Upload necessary documents, such as a government-issued ID.
  • Provide additional information as requested to complete the verification.

Funding Your Account

Depositing funds into your M1 Finance account is simple:

  • Link your bank account to your M1 Finance account.
  • Transfer funds from your bank to your M1 account seamlessly.

Building Your Portfolio

M1 Finance offers two primary ways to build your investment portfolio:

Pre-built Portfolios
  • Expert-designed portfolios tailored to different investment goals.
  • Diversified options to suit various risk tolerances and time horizons.
Custom Portfolios
  • Create and manage custom portfolios by selecting individual stocks and ETFs.
  • Adjust and rebalance your portfolio as needed to align with your investment strategy.

Features of M1 Finance

Automated Investing

M1 Finance automates the investment process, making it easy for users to invest without constant oversight:

  • Automatic rebalancing to maintain your desired asset allocation.
  • Scheduled deposits to keep your investment plan on track.

Fractional Shares

Invest in high-value stocks with minimal funds:

  • Fractional shares allow you to buy portions of a share.
  • Diversify your portfolio even with limited capital.

M1 Borrow

M1 Borrow is a unique feature that allows you to borrow against your investment portfolio:

  • Low-interest rates for eligible users.
  • Flexible borrowing options to meet your financial needs.

M1 Spend

M1 Spend is an integrated checking account that offers:

  • High-yield checking for earning interest on your cash.
  • Seamless transfers between your M1 investment and spending accounts.

M1 Plus

For a premium experience, M1 Plus membership provides additional benefits:

  • Lower borrowing rates on M1 Borrow.
  • Higher interest rates on M1 Spend.
  • Exclusive rewards and discounts.

Advantages of Using M1 Finance

Low Fees

M1 Finance is known for its low-cost structure:

  • No trading fees or commissions.
  • Minimal account fees for basic services.

User-Friendly Interface

The platform is designed to be intuitive and easy to use:

  • Clean and simple interface that’s easy to navigate.
  • Comprehensive tools to manage and monitor your investments.

Customization Options

M1 Finance offers extensive customization options:

  • Build personalized portfolios with your choice of investments.
  • Adjust and rebalance your portfolio as your financial goals evolve.

Customer Experiences

Real-life testimonials provide insights into the M1 Finance experience:

Success Stories

Many users have shared positive experiences:

  • Ease of use: Users appreciate the simplicity and automation of the platform.
  • Financial growth: Investors have reported significant growth in their portfolios.

Areas for Improvement

While generally positive, some users have noted areas for improvement:

  • Customer service: Some users have experienced delays in receiving support.
  • Platform limitations: A few users have mentioned a desire for more advanced trading features.

Comparison with Other Platforms

M1 Finance offers distinct advantages compared to other investment platforms:

M1 Finance vs. Robinhood

  • Automated Investing: M1 Finance offers automation, while Robinhood focuses on manual trading.
  • Fractional Shares: Both platforms offer fractional shares, but M1 Finance integrates them with automated portfolios.

M1 Finance vs. Betterment

  • Customization: M1 Finance provides more customization options compared to Betterment’s preset portfolios


  • Borrowing Features: M1 Finance offers borrowing against investments, which Betterment does not.

M1 Finance vs. Wealthfront

  • Flexibility: M1 Finance offers greater flexibility in portfolio management.
  • Integrated Services: M1 Finance’s borrowing and spending features provide a more comprehensive financial solution.

Tips for Maximizing Your M1 Finance Experience

Diversify Your Portfolio

Diversification is key to minimizing risk:

  • Invest in a mix of assets to spread risk across different sectors.
  • Use pre-built portfolios for instant diversification.

Regularly Review Your Investments

Monitoring your investments ensures they stay aligned with your goals:

  • Set periodic reviews to assess performance.
  • Rebalance your portfolio as needed to maintain your desired asset allocation.

Utilize M1 Borrow Wisely

Using the borrowing feature can be beneficial if done wisely:

  • Borrow within your means to avoid financial strain.
  • Use borrowed funds strategically for investment opportunities or urgent needs.


M1 Finance stands out as a versatile and user-friendly investment platform that combines the best aspects of automated investing and customization. With low fees, a comprehensive set of features, and the ability to create personalized portfolios, M1 Finance is an excellent choice for both novice and seasoned investors.

FAQ Section

How do I open an account with M1 Finance?

To open an account, visit the M1 Finance website, sign up with your personal details, and complete the verification process by providing necessary identification documents.

What are the fees associated with M1 Finance?

M1 Finance charges no trading fees or commissions and has minimal account fees for basic services. Premium features under M1 Plus may incur additional costs.

Can I invest in fractional shares?

Yes, M1 Finance allows you to invest in fractional shares, enabling you to buy portions of a share and diversify your portfolio with limited funds.

What is M1 Borrow and how does it work?

M1 Borrow allows you to borrow against your investment portfolio at low-interest rates. It provides flexible borrowing options to meet various financial needs.

How secure is M1 Finance?

M1 Finance employs robust security measures, including encryption and two-factor authentication, to protect your data and investments.

How does automated investing work?

Automated investing with M1 Finance involves automatic rebalancing and scheduled deposits, ensuring your portfolio remains aligned with your investment strategy.

What are the benefits of M1 Plus membership?

M1 Plus membership offers lower borrowing rates, higher interest on checking accounts, and exclusive rewards and discounts, enhancing your overall experience.

Can I link my bank account to M1 Finance?

Yes, you can link your bank account to M1 Finance for easy fund transfers and seamless integration between your investment and spending accounts.

Leave a Comment